There’s no campaign fever quite like that of
the United States election. For months leading up to the day, the world is
bombarded with images, articles, footage and statistics about the campaign
runners, and who is looking like claiming the coveted title of president of one
of, if not the most influential
country in the world.
This year, a new contender has emerged.
Twitter. Social media has stormed the election campaigns of both Barack Obama
and Mitt Romney, as voters and media professionals alike, rely on such sites to
broadcast their views as well as inform their decisions.
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Obama and Romney shake before engaging in debate. |
In a recent debate between the political
contenders, social media documented the event while it was played out in live
television broadcast. An article by ABC claimed ‘as the debate progressed the Twitter storm
became a blizzard. Political reporters were watching the TV with one eye and
the Twitter feed with the other. As a result 90 minutes of prime time TV became
a political eternity. In cyber space no-one can hear you scream but they can
sure tell if you're off your game. They used to say you could tell who won a TV
debate even with the sound turned off - but no-one can control the volume of instant
messaging. And politicians all over the world are being caught flat-footed by
it’.
How true
it is! Today we are so entwined with social media it has become a given in not
only personal networking, but it seems now professional and political
networking. Let’s just hope Obama can tweet his way back into office!
Image Sources:
<http://www.usatoday.com/picture-gallery/news/politics/2012/10/03/obama-vs-romney-debate/1611571/>
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