Many new forms of publishing are emerging as the digital age
continues to wow us with new technologies. Uploading, downloading, streaming,
browsing - the internet has made viewing content faster and more accessible
than ever before.
One such form of publishing is photography. The changes in
this medium have been huge, as not only has photography moved from film to
digital, the way we view photography has moved from printed hard copy to online
images. This shift has affected many aspects of photography, as content is
viewed, interpreted and used in different ways.
Moving to more online platforms, single images are now
accessible globally. Sharing photos is no longer a private event, as photo
hosting sites including PinInterest, Instagram, Flickr, PhotoBucket and even
Facebook allow users to publically share photos with fellow internet users. This
has expanded the potential audience infinitely, as this is not just limited to
friends and family overseas, but as long as the content is declared public, can
be seen by literally anyone.
In this way, the production of content and subject matter in
photography has changed also as people are tailoring their photos to their
audiences. The immediacy of internet sharing has seen photography become more
about candidly capturing an event or a moment, rather than staging an elaborate
and carefully considered shoot. Younger generations especially are, in many
instances, more concerned with the quantity of the images they are sharing
rather than the quality. Social media platforms are used as vehicles for image
sharing, or rather a visual diary of someone’s daily life.
Additionally, technology has contributed to photography
becoming more digitally enhanced and edited and less ‘raw’, as society
struggles to imitate perfection by creating manufactured identities and
landscapes. Is this then a false representation of reality? Or does digital
enhancement motivate us to improve aspects of our lives in pursuit of these
ideals?
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The possibilities of extreme photoshop: Before (right) and after (left) |
Image Sources:
<http://www.hemmy.net/category/links/page/5/>
<http://activerain.com/blogsview/2182791/taking-pictures-of-your-home-4-simple-tips-for-getting-the-best-picture-of-your-house>
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